Search
#wānaka
Quick Links
Restaurants
Things To Do
Discover Seasons

This privacy policy explains how Lake Wānaka Tourism (‘we’ or ‘us’) collects, stores, uses, and discloses any personal information that you provide to us when using this website.

Information we collect

  • Introduction

    This privacy policy explains how we may collect, store, use, and disclose any personal information that you provide to us when using this website. Providing your personal information is voluntary, and we collect, use, and disclose it only for the purposes described in this policy. Where we rely on your consent, to send you marketing emails, or to place non-essential cookies on your device, we ask for it separately, and you can withdraw it at any time using the unsubscribe link in our emails or as described in our Cookie Policy. This privacy policy is subject to, and must be read in conjunction with, our Terms of Use.

    wanaka.co.nz links to websites owned and operated by other businesses. Lake Wānaka Tourism does not have access to private and personal information gathered by those websites. Lake Wānaka Tourism is not responsible for the content of or processing of private or personal information on other websites. For more information, please see each website’s privacy and security policy statement.

    Lake Wānaka Tourism has adopted data protection policies with respect to your privacy and security. Questions about this Privacy Policy, requests to access or correct personal information, or privacy related concerns may be directed to our Privacy Officer at info@queenstown-wanaka.nz.

  • About Lake Wānaka Tourism

    Lake Wānaka Tourism (LWT) is one of two Regional Tourism Organisations (RTOs) — alongside Destination Queenstown (DQ) — responsible for destination marketing, both domestically and internationally, as well as selected initiatives from the Queenstown Lakes’ destination management plan.

    Lake Wānaka Tourism operates in a shared services partnership with Destination Queenstown to grow visitation, length of stay and expenditure in the region, while the two destination brands remain independent and distinct.

    Lake Wānaka Tourism collects and processes information about users in three ways:

      • Traffic data
      • By use of cookies
      • Information provided by you

  • Which type of data is processed?

    Lake Wānaka Tourism may collect, use, store and transfer information about you in several different ways and this information may be classified in different categories. The following types of personally identifiable and non-personally identifiable data may be collected from you:

    • Identity data: includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
    • Contact data: includes company address, email address and telephone numbers.
    • Technical data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
    • Enquiry data: includes data you have provided us with when you contact us for assistance (by any means of communication including written communications or via our website, telephone, email or our social media channels) or when you visit us at a public event, such as a tradeshow or exhibition, we may record all communications and keep information about the particular communication, including your name, the products you are interested in, the reason why you contacted us, and the advice we gave you so we can ensure we provide the best service.
    • Profile Data: includes your username, your interests, preferences and feedback. We may also receive content that you choose to upload or post, such as your name, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details, product reviews, comments, photos and forum posts, or details of your interests and preferences that you choose to tell us about when, for example, selecting the services that you wish to receive.
    • Usage Data: includes information about how you use our website, products and services, as well as the frequency and pattern of your service use.
    • Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.

  • Purpose of processing

    We may use the personal information you provide to us or we collect for the following range of purposes including:

    • To make it easy for you to find activities, events and other information about Wānaka as a tourist destination.
    • Use of e-mail and postal address to send out newsletters and other physical materials via our website and other channels.
    • To provide you with information about meetings and events.
    • For statistics, aggregation and management of sites and services. Information is obtained in order to allow wanaka.co.nz to monitor site use, including how users come to the site, as well as tracking general usage patterns of users on our website. We use this information to manage and enhance the site.

    We will only use your personal data to the extent permitted by law:

    • To register you as a new member/partner/user (Identity and Contact data)
    • To provide you with a product or service you have requested and to fulfil our obligations under any other agreement we may have with you (Identity, Contact, Marketing & Communications data)
    • To manage our relationship with you which will include; email communications about relevant news in the region, notifying you about changes to our policy, terms and conditions. (Identity, Contact, Marketing & Communications data)
    • To administer and protect our business and this website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data. (Identity, Contact, Technical data)
    • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (Identity, Contact, Profile, Usage, Marketing & Communications, Technical data)
    • To use data analytics to improve and enhance our existing products, services and applications and develop new offerings, recommendations, advertisements and other communications and learn more about customers’ travel preferences in general (Technical, Usage data)
    • To create and manage customer database(s). As part of our ongoing customer relationship management activities, we may consolidate several databases into one or otherwise link separate databases to more effectively manage your accounts. Information may be linked via a unique identifier, such as a cookie or account number. Alternatively, we may decide to combine two or more databases into a single database of customer information. We may do this for your and/or our convenience, to allow us to provide more seamless customer and member support whenever you contact us and to provide you with better, personalised services, content and marketing. (Identity, Contact, Technical, Enquiry, Usage, Marketing & Communications data)
    • We may also receive information from trusted third parties, event partners, and publicly available sources where this supports our legitimate business activities and is permitted by law.
    • We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  • Personally identifiable vs non-personally identifiable information

    Lake Wānaka Tourism processes both personally identifiable information and non-personally identifiable information.

    Personally identifiable information is information that identifies you as an individual such as your name, address or date of birth.

    Non-personally identifiable information is information and any other details that do not reveal your personal identity such as a user’s server address, operating system, domain name, the date and time you visit the website, pages accessed, documents downloaded or type of browser used.

    We collect and process the following personally identifiable information:

    • You can subscribe to newsletters so that you receive emails from Lake Wānaka Tourism on current news. For us to send email to the appropriate subscriber, you must first opt-in by registering your first and last names and email address.
    • On wanaka.co.nz you can request information by providing your name, business, email and postal address. Personal information we receive for such requests will not be used for any purpose other than to fulfil the request, unless you have explicitly indicated that you want to receive e-mail communications from us. It is entirely voluntary for those visiting the website to provide personal information in connection with services to receive newsletters and request information material.
    • When you visit wanaka.co.nz your IP address is recorded. We do not link this information directly to you as a user. The information is used to manage and maintain our sites. Examples of information that this data provides: How many people visit different sites, how long the visit lasts, what websites users are coming from and which browser is used. This enables us to develop better and more user-friendly services. See more about automated collection below.

    We may also receive personal data about you from various third parties and public sources as set out below:

    • Identity and Contact Data from social media if you: (i) interact with any of our social network pages or applications; or (ii) you use one of our products or services that allow interaction with social networks, we may receive information relating to your social network accounts. For instance:
    • Logging in: If you log-in to our website using your social network account, we may receive basic details from your social network profile. The basic details we receive may depend on your social network account privacy settings; however, they might include your social network ID, name, profile picture, gender and location.
    • Interactions: If you click on a ‘like’, ‘+1’ or ‘tweet’ or similar button in one of our websites or services, we may record the fact that you have done so. In addition, you can post our shared content to your social network profile or feed. We may receive information about further interactions with this posted content (for example, if your profile contacts click on a link in the posted content), which we may associate with the details that we store about you.

    We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

  • Obtaining consent

    Direct interactions

    You may voluntarily give us your identity and contact data by filling in forms or by corresponding with us by post, phone, email or otherwise. Lake Wānaka Tourism must obtain consent from you for the particular purpose your personal information will be processed.

    You will be asked to provide your personal information when registering for e-newsletters or completing a request form (including, without limitation, your name, email address, phone number and postal address). By registering your personal information, you consent to Lake Wānaka Tourism using that information for legitimate purposes, such as sending you e-newsletters and marketing. If you do not provide your personal information, we may not be able to provide you with access to our services.

    Lake Wānaka Tourism will ask for your consent to process this information in a way that will best meet your needs. If you do not wish to receive emails from Lake Wānaka Tourism, you may ‘opt out’ of email communications by unsubscribing.

  • Automated technologies

    Lake Wānaka Tourism processes data about visitors to wanaka.co.nz. We use common Internet technologies, including Google Analytics and “cookies” to collect information about users so that we can provide the best possible functionality and develop our information services. This information is taken from the computer’s web browser and may include your IP address, operating system and browser, referring URL, time of visit, pages visited, and searches performed.

    Our website uses a geo-targeted cookie consent banner. The banner is displayed only to visitors in jurisdictions where consent for certain cookies is required by applicable law. Where the cookie consent banner is displayed, we will only use non-essential cookies where you have provided your consent.

    The consent banner is displayed to visitors from jurisdictions where consent for non-essential cookies is required by applicable law, including the European Union, the United Kingdom, and certain other countries, states and provinces. Visitors from New Zealand do not currently see the banner.

    We use Google Consent Mode. Where the cookie consent banner is displayed, Google’s tags operate in a limited mode before consent is provided and only set or access non-essential cookies where consent has been given.

    You can change or withdraw your consent at any time using the cookie preferences icon on our website, where available. You can also adjust your browser settings to refuse or delete cookies.

    Please see the Cookies section for more information.

     We may use aggregated or de-identified information for analytics, reporting, website performance monitoring and to improve our services. This information does not identify individual users.

    Information collected from other sources

    Where we collect personal information about you from a source other than you directly, such as social media platforms, business partners, event organisers, media representatives, publicly available sources, or other third parties, we will take reasonable steps to notify you that we have collected the information, explain the purpose for which it has been collected, identify who holds the information, and advise you of your rights to access and correct it, unless an exception under the Privacy Act 2020 applies.

    If you would like to discuss or exercise such rights, please contact our privacy officer at info@queenstown-wanaka.nz

    To ensure that the personal information we hold about you is accurate and current, please notify us of any changes to your personal information as soon as possible.

    If you have a complaint or concern regarding your personal information and privacy, we would like to work with you to obtain a fair resolution. Please contact us using the details at the end of this privacy notice.  But if you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint to your local data protection authority.

  • Use and disclosure

    We will not use or disclose your personal information except in accordance with the New Zealand Privacy Act 2020. We may use your personal information to:

    verify your identity and to assist you if you forget your username or password for any of the services we provide to you via the Internet;

    • communicate with you;
    • analyse usage of this website;
    • provide you with further information, news, and promotional material; and
    • improve the content of this website and to customise this website to your preferences.

    We will not sell, rent, or lease your personal information to third parties. Your personal information will be made available internally for the above purposes and we may also disclose your personal information to third parties, who have agreed to treat your personal information in accordance with this privacy policy, for similar purposes. By providing us with your personal information, you consent to our using and disclosing your personal information in the manner set out above.

    We will only use or disclose personal information that you have provided to us, or which we have obtained about you for the above-mentioned purposes;

    • if you have authorised us to do so;
    • if we have given you notification of the intended use or disclosure and you have not objected to that use or disclosure;
    • if we believe that the use or disclosure is reasonably necessary to assist a law enforcement agency or an agency responsible for national security in the performance of their functions;
    • if we believe that the use or disclosure is reasonably necessary to enforce any legal rights we may have, or is reasonably necessary to protect the rights, property and safety of us, our customers, or others; or
    • if we are authorised, required or permitted by law to disclose the information.

  • Data processors and transfer of data to other countries

    Lake Wānaka Tourism uses a range of contracted service providers to support the operation of its websites, customer relationship management systems, marketing activities, analytics, data insights, and related services.

    These providers currently include:

    A full list of third-party advertising, analytics, and embedded-content providers that may process data through cookies is available in our cookies policy.

    Personal information collected through our websites and related systems may be processed or stored by these providers on Lake Wānaka Tourism’s behalf. Website and customer relationship management data is hosted through Granicus and may be stored and processed using Google Cloud Platform infrastructure located in the United States. Konduit, which we use for our destination marketing listings, stores and processes data using Amazon Web Services (AWS) infrastructure located in Singapore. By using our website and providing information to us, you acknowledge that your personal information may be stored or processed outside of New Zealand.

    Where personal information is transferred or disclosed outside New Zealand, Lake Wānaka Tourism will take reasonable steps to ensure that the recipient is subject to privacy protections that provide safeguards comparable to those required under the Privacy Act 2020.

    Lake Wānaka Tourism remains responsible for personal information processed on its behalf by contracted service providers.

  • Storage and security

    Personal information collected on this website is collected and held by Lake Wānaka Tourism. We will take reasonable efforts to protect personal information that is held by us from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

    When we treat “non personally identifiable information” combined with “personally identifiable information” (for example your name combined with geographical location) the collected information is treated as personally identifiable information.

    If we share your personal information with a third party, we will ensure that there are arrangements and agreements in place to ensure the safety of the information and prevent the third party from using the personal information for purposes other than what was agreed.

    We shall use all reasonable precautions to ensure that our employees, data processors and third parties who have access to information about you have adequate information to ensure that they treat such information in accordance with this statement and our obligations under privacy legislation.

  • Privacy breaches

    If a privacy breach occurs that has caused, or is likely to cause, serious harm to an individual, Lake Wānaka Tourism will notify the Office of the Privacy Commissioner and affected individuals as required under the Privacy Act 2020.

  • Data retention

    Personal data is only retained for as long as is necessary and proportionate to the purpose for which it was collected. Personal data must be kept accurate, and when necessary, kept up to date. Lake Wānaka Tourism takes every reasonable step to ensure that personal data that is inaccurate, having regard to the purposes for which it is processed, is erased or rectified without delay.

    Member, trade and media contact information is retained for as long as it remains relevant to our business relationship with the individual or organisation, or until the individual requests that it be removed, unless we are required by law to retain it for a longer period.

    From time to time, Lake Wānaka Tourism reviews contact records and removes or updates information that is no longer current, accurate, or required for the purposes for which it was collected.

    Website analytics and related usage data are retained only for as long as reasonably necessary for reporting, analytics, marketing, security, and website management purposes.

  • Third-party websites

    This website may contain hyperlinks to third-party websites. We are not responsible for the content of such websites, or for the manner in which those websites collect, hold, use, and distribute any personal information you provide. When visiting a third-party website from hyperlinks displayed on this website, we encourage you to review the privacy statements of those websites so that you can understand how the personal information you provide will be collected, held, used and distributed.

  • Right to access, correct or delete

    You have the right to know how your personal information is processed by an organisation.

    If Lake Wānaka Tourism handles personal information about you, you are entitled to access your own information. If personal information is inaccurate, incomplete or inaccessible, you can ask Lake Wānaka Tourism to correct the information.

    We do not process and store information about you for longer than necessary for the intended purpose, or as required under existing agreements, and not beyond legal limits. We delete personal information when a user gives notice that they no longer wish to use the service. For example, your email address used to send out newsletters is deleted when you unsubscribe. The same is done when we are notified of inactive email addresses.

    You may request access to, correction of, or deletion of any personal information we hold about you by contacting our privacy officer:

    Privacy Officer
    Lake Wānaka Tourism
    PO Box 353, Queenstown, 9300, New Zealand
    +64 3 441 0700
    info@queenstown-wanaka.nz

    Our privacy policy is governed by New Zealand laws.

    To ensure that the personal information we hold about you is accurate and current, please notify us of any changes to your personal information as soon as possible.

  • Changes to our privacy policy

    We reserve the right, at our discretion, to update or revise this privacy policy at any time. Changes to this privacy policy will take effect immediately once published on this website. Please check this privacy policy regularly for modifications and updates. If you continue to use this website or if you provide any personal information after we post changes to this privacy policy, this will indicate your acceptance of any such changes.

    This privacy policy was last updated on 14 August 2026.